Artisanal Coastal Raicilla · Cabo Corrientes, Jalisco

HaciendaEl Divisadero

We capture the essence of the Coast in every bottle, using ancestral processes and artisanal methods that honor time and nature.

Maestro Raicillero Jorge Carbajal Díaz
2024Gran Oro
95–100 ptsRevista CAVA
2021Gold Medal
Top SpiritFrance
2021Silver Winner
93 ptsNY Intl Spirits
2013Destilado
del AñoDARDO · SAGARPA
Raicilla Hacienda El Divisadero — Cenizo on the coast of Jalisco
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Native agave — Cabo Corrientes, Jalisco
Cabo Corrientes · Jalisco Coast
Native Coastal Agave
Wild agaves endemic to the Pacific Coast of Jalisco — the raw material that defines our spirit's character.
Who We Are

Artisanal
Raicilla
from the Coast

Hacienda El Divisadero is an artisanal raicilla producer based in Cabo Corrientes, Jalisco — the heart of Mexico's coastal raicilla territory. We produce small-batch raicilla using endemic agaves and ancestral methods unchanged for generations, under the official Raicilla Denomination of Origin.

Our work centers on quality, traceability and consistency — preserving ancestral methods while meeting the standards required for premium international markets. Every bottle carries the identity of a land, a community, and a tradition spanning over 400 years.

Quality

Small-batch production ensuring exceptional consistency and character in every bottle.

Traceability

Full visibility from agave field to bottle — origin, varietal and process documented.

Heritage

Methods honoring 400+ years of raicillero knowledge from the Sierra and Coast of Jalisco.

The raicillero team at the traditional still

"Generational knowledge passed hand to hand — from maestro to apprentice, at the heart of the Coast."

For US Distributors

The Market
Opportunity

01
An Untapped Category

Raicilla is Mexico's best-kept secret in craft spirits — a distillate with over 400 years of history, produced exclusively in Jalisco. As the US market matures, bartenders and consumers increasingly seek authentic, terroir-driven agave spirits beyond mezcal. Raicilla represents a significant and largely untapped opportunity. This is where mezcal was in 2010.

02
First-Mover Advantage

Raicilla has almost no established brands in the US market. A distributor entering now can build category leadership before competition arrives — the same position early mezcal distributors occupied in 2008–2012. El Divisadero's award credentials, genuine origin story and premium positioning provide the tools to win key accounts from day one.

03
Bartender-Forward Strategy

Raicilla's flavor profile — territorial, complex, conversation-starting — makes it ideal for craft cocktail programs. On-premise placement drives category awareness and justifies premium retail pricing. Our Silver 93-pt recognition from the NY International Spirits Competition gives buyers immediate credibility with program directors in LA, NYC, Chicago, Houston and Miami.

04
Genuine Scarcity & Premium Margin

Our agaves require 6 to 18 years to mature. This is not marketing — it is biological reality, and it permanently limits supply. Genuine scarcity, endemic varietals found nowhere else on earth, and multi-year maturation justify premium retail positioning from $55 to $95 per bottle. EXW pricing from $29 provides healthy margin at every channel level.

400+
Years of history
Raicilla has been produced in the Sierra and Coast of Jalisco since the 17th century — older than tequila as a recognized spirit.
18
Years to maturity
Our Cenizo expression uses agave that takes up to 18 years to mature — genuine scarcity that commands premium pricing.
5+
International awards
Consistent recognition from NY, France, CAVA and national Mexican competitions across more than a decade of competition.
From Field to Bottle

Artisanal
Process

Every step performed by hand, with methods unchanged for generations. No industrial shortcuts. No compromise. Just craft.

Agave harvesting
01
Agave Harvesting

Manual selection of mature agaves on steep coastal terrain. Only plants reaching full maturity — 6 to 18 years — are harvested, ensuring peak sugar content and flavor complexity.

Underground earth oven
02
Underground Oven

Cooked slowly in stone-lined underground pit ovens fired with hardwood. This slow cooking imparts the distinctive smoky, earthy character that defines authentic coastal raicilla.

Hand mashing in wooden trunk
03
Hand-Mashing

Cooked agave hearts are crushed in wooden trunks carved from regional trees — preserving aromatic complexity impossible to replicate with industrial machinery.

Double distillation in Filipino stills
04
Double Distillation

Using traditional Filipino-style stills — a unique heritage of coastal Jalisco tracing to the Manila Galleon trade — the fermented agave undergoes double distillation achieving smoothness and layered complexity.

Our Expressions

Product
Line

Three distinct expressions, each honoring a different endemic agave of the Jalisco coast. Single-varietal, small-batch, uncompromising.

Raicilla Plata — Agave Amarillo y Verde
Plata
Agave Amarillo y Verde

The entry expression. A blend of two native coastal agaves delivering fresh herbal notes, bright citrus and a clean mineral finish. Ideal cocktail base and gateway to the category.

ABV
41%
Volume
750 ml
Maturation
6–8 yrs
Bottles / Case
12
EXW Price
$29 USD
Suggested Retail
$55–65 USD
Raicilla Plata Special Edition — Agave Chico Aguiar
Plata Special Edition
Agave Chico Aguiar

Single-varietal from Chico Aguiar — endemic to Cabo Corrientes. Intense tropical fruit, roasted agave, long smoky finish. Gold Medal World Top Spirit Awards France 2021.

ABV
47%
Volume
750 ml
Maturation
8–10 yrs
Bottles / Case
12
EXW Price
$34 USD
Suggested Retail
$65–75 USD
Raicilla Cenizo 18 — on the Jalisco coast
Cenizo 18
Agave Cenizo · 18 Years

The pinnacle expression. Agave Cenizo takes 18 years to mature — producing unparalleled depth and a silky extended finish. Gran Oro 95–100 pts, Revista CAVA 2024.

ABV
46%
Volume
750 ml
Maturation
18 yrs
Bottles / Case
12
EXW Price
$41 USD
Suggested Retail
$80–95 USD
Bartender with all three expressions

Crafted for the world's finest bars

A Spirit Born for the Craft Cocktail Renaissance

International Recognition

Awards &
Excellence

95
2024
Revista CAVA — Top Destilados Mexicanos
Gran Oro · 95–100 pts
Raicilla Plata — Agave Cenizo

Highest possible recognition from Mexico's premier spirits publication. Top Destilados Mexicanos 2024 — a defining achievement for coastal raicilla and a powerful selling tool for premium accounts.

93
2021
New York International Spirits Competition
Silver Winner · 93 Points
Hacienda El Divisadero Plata

Recognized among hundreds of international spirits in the key US market. A critical credential for buyers and program directors in NYC, LA, Chicago and Miami — validated by a jury that knows the US consumer.

2021
World Top Spirit Awards — France
Gold Medal · Top Spirit
Raicilla Hacienda El Divisadero

Recognized in France alongside gin, vodka, tequila and mezcal. First major international recognition for this coastal expression — establishes El Divisadero on the global premium spirits stage.

2021 · 2013
AMM · SAGARPA · DARDO
National Awards · Decade of Recognition
Medalla Plata · Destilado del Año

X Concurso Nacional de Marcas 2021 (Academia del Mezcal y del Maguey) and DARDO 2013 Destilado del Año — consistent recognition of artisanal quality across a decade of national competition.

Raicilla cocktail

"Los lotes cambian,
la calidad perdura."

International Trade

Export
Conditions

IncotermEXW — Ex Works, Mexico
Bottle Size750 ml glass
Bottles / Case12 bottles
Cases / Pallet48 cases
Bottles / Pallet576 bottles
MOQ1 pallet minimum
Lead Time30 days from confirmation
Delivery PointNational territory for export
DO

Denomination of Origin

All expressions certified under the official Raicilla Jalisco D.O.

EXW Price Sheet

Plata
Agave Amarillo y Verde
41% Alc. Vol. · 750 ml
$29USD / bottle
Suggested retail $55–65
Plata Special Edition
Agave Chico Aguiar
47% Alc. Vol. · 750 ml
$34USD / bottle
Suggested retail $65–75
Cenizo 18
Agave Cenizo · 18 Years Maturation
46% Alc. Vol. · 750 ml
$41USD / bottle
Suggested retail $80–95

Prices are EXW (Ex Works), per 750 ml bottle, in USD. Minimum order: 1 pallet (576 bottles). Lead time: 30 business days from order confirmation.

Raicilla lifestyle
Get in Touch

Let's Build
Something
Together

We are actively seeking distribution partners, importers and brand representatives in the United States. If you believe in authentic spirits with a genuine story — a spirit that earns its place on any back bar — we want to hear from you.

ContactJorge Luis Carbajal Díaz
WhatsApp+52 322 139 9526
Emailjorgeluis@haciendaeldivisadero.com
Websitewww.haciendaeldivisadero.com
Instagram@raicillahaciendadivisadero